All the unprecedented events in 2020 surrounding the Covid-19 pandemic and resulting business shut down have seriously affected beauty salons, cosmetic shops, and eyelash artist’s ability to earn a living. Unfortunately, these issues have led to far too many companies struggling or even closing their doors completely because they cannot get clients or customers. You need a way to keep attention on your brand and drive sales even without in-person traffic.
Take a look at what other companies are doing during this difficult time. More than ever, professionals are turning to the Internet and especially video marketing to expand their reach and drive sales. Live streaming is an excellent way to get attention and keep it from people who are interested in the products and services you usually sell. After all, real-time video streams bring the educational and entertaining performance right into someone’s home or wherever they are through a phone app. It is a great way to introduce new products, demonstrate how to use them, and interact with an eager audience.
Eyelash wholesalers and lash artists grab this amazing opportunity and create a new way of connecting with consumers that will last far beyond these challenging days. The answers to the following questions will help you plan your live streaming process for maximum impact.
Can I Live Stream From Anywhere?
Yes. As long as you have access to YouTube, Instagram, Facebook, or any other major live streaming platform, you can connect with your targeted customer base in real-time. Millions of active users are hungry for new content all the time, and the cosmetics and false eyelash industries are huge draws for women who want to look their best matter what is going on in the outside world.
Start a new account or revitalize an old one associated with your business name specifically. Read all the rules and regulations of the platform you choose. For example, streaming on YouTube from your smartphone requires 1000 subscribers, but there are no limits if you want to do so from a laptop or desktop computer. Follow any basic live broadcast operation guide to learn the technical aspects of putting on the best show possible. Then, make a plan for several live shows or streaming episodes centered around a specific topic.
What Kind of Content Should I Share With Viewers?
The type of demonstrations you do or information you share depends largely on what type of eyelash company you run. An eyelash wholesaler, for example, will speak directly to artists and salon owners who need to know about the best products on the market today. Take some time to introduce each one, show them off both in the package and on a model if possible, and talk about the unique qualities and benefits.
It helps to offer special prices during the live stream or discounts and coupons within a certain amount of time to viewers only. Make sure you mention your company brand name frequently so everyone watching knows who to trust.
These tips will help make your live stream experience more engaging and interesting:
1 – Do not take more than 10 to 12 minutes to describe each product in detail. Sometimes, less is more to make a true impact.
2 – Show and say your website URL at least three times during a short live stream session so viewers will visit it and get more information.
3 – Make the experience as interactive as possible. Pay attention to the audience’s questions, answer them promptly, and invite more comments after everything you say.
4 – Take the opportunity to put your eyelash products in the best light possible by wearing some of yourself. People are more likely to buy a product if they can see its benefits for themselves.
What Do I Need to Create a Professional Quality Live Stream?
The answer to this question depends largely on how many people are involved and your overall budget. To make a professional presentation, however, you need more than just yourself and a smartphone.
Get at least one more spokesperson or an interview target so you do not have to come up with everything to say on your own. Have a technical helper on hand in case anything goes wrong. Convenient customer service representatives can help moderate questions and manage business-related questions. An eyelash model is another great choice.
From a technical standpoint, you do need quality equipment. This starts with a camera and microphone that produces high-quality streaming video and audio. Use a tripod for the camera to prevent shaking. Sufficient lighting is another necessary part of creating a quality live stream. If you do not have enough natural light, get LED ring lights to create an overall glow. Also, consider props, a decorative backdrop, and other elements that can make your presentation look its best.